La Brassée is a neighbourhood cafe-bistro-laundromat in Rosemont with a recurring cultural program.
The context
La Brassée already had an active cultural life. The work was mainly about making it more visible and structuring its communications.
My role
I manage communications and music programming. That includes event promotion, coordination with artists, and content creation.
What was put in place
A more regular communications rhythm, event-specific visuals, and programming work involving more than 50 artists.
Result
La Brassée strengthened its local visibility and its place as a neighborhood cultural cafe.
Roles
- Communications
- Programmation musicale
- Design graphique
- Site web
- Création de contenu
Outcomes
- Programmation avec plus de 50 artistes
- Développement de nouvelles facettes de l'identité de marque
- Stratégie de communication événementielle
- Présence locale plus visible
- Communauté locale engagée et fidèle
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